Miami is a burgeoning fashion, artistic and cultural hub, shrugging off its ‘90s sartorial connotations (as the place for swimwear and little else). Today, it’s evolved into a diverse and intriguing style centre. Here, we take a look at its annual fashion show
Miami Fashion Week kicked off its 2018 show with Venezuelan designer Oscar Carvallo. The models, bejewelled in futuristic and fantastical couture vacation-wear attire, set the sartorial tone of Miami Fashion Week: decadent, bold, vibrant and modern.
The week-long resort-wear showcase is where cut-out one-piece swimsuits prevailed, ornamented kaftans conquered and a kaleidoscope of printed outwear triumphed. Resort wear has a new look and Miami is the ideal city to show it off.
“When we analysed the various possibilities, we quickly came to the conclusion that there was no better city in the world for it,” said Miami Fashion Week CEO, Julio Iranzo, in an interview. Miami Fashion Week hosted a roster of covetable designers, including Roberto Cavalli, Custo Barcelona, Angel Sanchez, Agatha Ruiz de la Prada and RENE by RR who all showed their resort collections on the catwalk.
Yet, unlike Paris, Milan and New York, the stalwarts of fashion week, where established designers and brands plan and pay years in advance to be shown, Miami Fashion Week punctuated its programme with unknown faces and up-and-coming creatives, giving the event a modern purpose in the changing landscape of fashion.
Cue, Lina Cantillo, an established Colombian men’s outwear designer, but relatively unknown for her resort wear. It was her first time at Miami Fashion Week, and her collection highlighted her penchant for structured menswear, whilst also incorporating a contrasting casual approach to tailored sets.
Additionally, no one could mistake Roberto Cavalli’s eye-catching collection, which naturally features bold and juxtaposing prints and pigments. Alongside this, Benito Santos’ Grecian-inspired collection exuded romantic and whimsical connotations.
“We have a brand that is fresh, empowers women and also reflects romanticism and femininity,” Benito Santos explained when discussing his recent cruise collection. “The richness in the diversity of design is what allows us to have a different form of interpretation in each piece.”
Miami Fashion Week is a celebration of the combination of both fashion and vacation; trend-driven cruise wear is shown alongside mainstream resort couture.
“Miami is a tourist place for vacationing,” Santos says. “It’s the number one fashion event for designers who want to represent their cruise collections.” There’s something refreshing and on-trend about a world-renowned fashion show that is utterly unconventional, as Miami Fashion Week is the only international fashion show to represent cruise couture.
The show also embraces uncomfortable conversations in the industry about sustainability and eco-design. Workshops, seminars and discussions were hosted to address the responsibility of the industry, brand and designer to create a better future.
It’s not shy, sleek, homogenous or overtly mainstream, but Miami Fashion Week goes against the conventions of fashion circuits, and that’s what makes it unique and so entirely refreshing.
WHAT IS MIAMI FASHION WEEK?
In its third consecutive year, Miami Fashion Week is dedicated to cultivating the fashion industry in Miami and growing the perception of the city as an evolving fashion hub.
It’s the first and currently only fashion week solely dedicated to showcasing Resort Cruise Collections. It also prides itself on tactfully addressing broader issues within the fashion industry. Namely, how to produce ongoing quality garments that are environmentally friendly and made to last, while still being commercially viable.